The European Gaming and Betting Association (EGBA) unveiled its Sustainability Report 2022-2023, highlighting the joint efforts and progress of the association and its members to promote safe and responsible gaming, as well as to contribute positively to issues of societal importance to Europe.

Included in the report are aggregated data points from EGBA members related to their customers, safer gambling tools and promotion, social contributions, and for the first time their progress in the areas of employment and diversity, and energy and environment. The report also has a section dedicated to the key corporate social responsibility initiatives of EGBA members.

“We’re delighted that our members continue to make positive progress in their efforts to promote safer gambling. This is all part of their commitment to put a sustainable approach to gambling at the heart of what they do. The contribution of our CEOs in this report demonstrates their personal and crucial commitment to the collective sustainability drive of the association. We’re particularly pleased this year to expand the scope of our sustainability reporting and to publish for the first-time new data points about our members’ progress in the areas of employment and diversity, as well as metrics on energy and environmental performance” – Maarten Haijer, Secretary General, EGBA.

As an example of success, members of EGBA stepped up their efforts to promote safer gambling last year, sending 45.5 million safer gambling messages to their customers, a 20% yearly increase, according to the organization’s third annual sustainability report published today. Nearly half, or 48%, of these communications were personalized, meaning that they were sent to individual customers in direct response to their actual playing behavior, up from 40% the previous year, indicating an increasingly personalized approach by EGBA members to safer gambling promotion.

More information on the topic can be found here.

Source: https://www.egba.eu/