It’s All in the Game is the slogan of one of the largest companies of the last century — a company that was once on the brink of bankruptcy, but after developing several games and products became one of the leaders in the gaming industry. Inspired by this idea, BEGE 2026 is placing a special focus on emerging companies, investment opportunities, and the rapidly developing iGaming segment.

Alongside established industry leaders, the largest exhibition in the Balkans will become a key platform for bringing together innovative companies, investors, strategic partners, and representatives of the global gaming business.

The event will take place on November 25 and 26 at Inter Expo Center and will provide emerging companies with the opportunity to present their ideas, technologies, and products to an international audience of investors, operators, and potential partners. The focus on new companies and their access to financing and strategic contacts will be one of the main highlights of BEGE 2026.

In the context of the dynamic growth of the iGaming industry, BEGE will offer an environment in which innovative projects can gain not only visibility, but also real opportunities for investment, partnerships, and accelerated development. The organizers aim to create a space where new companies have the chance to be noticed and evaluated on their own merits, rather than remaining in the shadow of already established market players.

“BEGE has always been an exhibition that reflects the real development of the industry. The growing interest from iGaming companies is a natural step in the evolution of the event. This year, however, we are also placing a very strong emphasis on emerging companies and the opportunity for them to meet investors, partners, and companies that can support their development. At the same time, traditional companies from the land-based sector remain a core and extremely valuable part of BEGE — it is precisely their trust and long-standing participation that have formed the foundation of the exhibition’s success over the past 17 years,” commented Nataliya Baevska, Project Manager of BEGE.

As part of BEGE, the EEGS conference will traditionally take place as well. This year, it will further develop its format with the participation of prominent international speakers, investors, and business intermediaries from various sectors. They will play an active role in creating new opportunities for financing, strategic partnerships, and direct meetings with promising companies from the region.

With the strengthened presence of the online segment, the active involvement of investors, and the special focus on emerging companies, BEGE 2026 will establish itself as one of the most important platforms in the region for development, investment, and future partnerships in the gaming industry.